Privacy Policy

Last updated: April 5, 2025

Welcome to Active Lineage — where mindful design meets your spiritual journey. We care deeply about your privacy and promise to treat your data with care. This page explains what we collect, why we collect it, and how we use it — all in plain language.

1. Who We Are

We are Active Lineage — a spiritual yoga gear brand rooted in inner growth, creativity, and peace.

2. What We Collect

We collect data to improve your experience, fulfill your orders, and keep our site flowing smoothly.

A. Info You Provide

  • Name, email, shipping & billing address
  • Phone number (if provided)
  • Payment details (we never store card numbers)
  • Any messages or inquiries you send us

B. Info We Collect Automatically

  • Device type, browser, and IP address
  • Pages you visit and time spent on each
  • What items you view or add to your cart
  • General location (city/state)
  • Referral source (e.g., ad, search, social)

We use cookies and tools like analytics and ad tracking to gather this.

3. Why We Collect This

We only collect what we need to:

  • Process and ship your orders
  • Respond to your questions
  • Send order updates and support
  • Personalize your shopping experience
  • Recommend gear based on your interests
  • Improve our website and products

4. How We Use and Share Your Info

We do not sell your personal data — ever.
We only share it with trusted service providers who help us run our store:

  • Shopify – our ecommerce platform
  • Payment processors – for secure payments
  • Shipping partners – to deliver your order
  • Marketing and analytics partners – to help with emails, ads, and performance tracking

These partners may use cookies or similar technologies to help us personalize ads and analyze usage.

5. Cookies, Analytics & Tracking

We use cookies and similar tools to:

  • Remember your cart and preferences
  • Track how people use our site
  • Show you relevant ads
  • Understand what products people love most

You can control cookie settings through your browser or opt out of certain tracking (see below).

6. Personalized Ads & Remarketing

We use ad platforms like Microsoft Advertising (Bing), Google, and Meta to show you personalized ads. These may be based on products you’ve viewed, carts you’ve left behind, or similar interests.

Disclosure:
We participate in remarketing and personalization through Microsoft Advertising. This means Microsoft and its partners may collect data from your visit (via cookies or similar technologies) to serve ads that are more relevant to you. You can opt out of personalized ads at any time (see links below).

Opt-Out Options:

7. Your Rights

You have the right to:

  • Ask what data we have about you
  • Correct or update your info
  • Request deletion of your data
  • Opt out of marketing emails or texts

To do any of these, just email us at contact@activelineage.com.

8. Global Data Rights (GDPR & CCPA)

If you're in the EU, UK, or California, we respect your data rights under GDPR and CCPA. This includes the right to access, delete, or restrict how your info is used. We honor Do Not Track and Global Privacy Control (GPC) signals where supported.

9. Children's Privacy

We do not knowingly collect data from children under 13. If you believe a child has shared info with us, contact us and we’ll delete it.

10. Text Marketing

If you sign up for text updates, we’ll only send what you opted in for: order updates, restocks, and special offers. You can opt out anytime by replying STOP or clicking the link in the message.

11. Changes to This Policy

We may update this policy when we add new features, update tools, or change how we handle data. When we do, the date at the top will reflect the update. We'll always keep it clear and simple.

12. Contact Us

Have questions or concerns about your data?
📧 Email us at: contact@activelineage.com